About Me

I’m a seasoned graphic designer with over 20 years of experience in marketing, specializing in the nutritional supplement industry. My expertise spans both print and digital design, from crafting impactful packaging and brochures to developing eye-catching digital assets that drive engagement.

In my current role as a Performance Creative Designer, I focus on creating high-performing paid social media ads and email campaigns that connect with audiences and deliver measurable results. I thrive at the intersection of creativity and strategy, blending bold visuals with data-driven insights to optimize performance and exceed goals.

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Throughout my career, I’ve been passionate about designing content that not only captures attention but also communicates a story. Whether it’s a vibrant ad that converts clicks into customers or a sleek email campaign that builds brand loyalty, my goal is to ensure every piece I create drives impact.

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Beyond my work, you’ll often find me on the ice playing hockey or behind a keyboard, bringing vintage classic rock sounds and rich synth tones to life. These passions fuel my creativity and remind me of the importance of teamwork and attention to detail—qualities I bring to every project I take on.